E Fundamentals, a London and Edinburgh, UK-based ecommerce tech startup, secured £2.5 m Series A funding.
The round was led by Downing-managed VCTs and Downing Ventures EIS with participation from existing shareholders.
The company intends to use the funds to accelerate product roadmap, marketing and international expansion.
Led by CEO John Maltman, E Fundamentals provided a eCommerce analytics and insight platforms and tools which enable major brand clients like Nestle, General Mills, Kerry Foods and Birds Eye to grow their sales and profits in online supermarkets.
The investment brings the company’s total funding since launch to £5m.