Cinematique, a shoppable video startup, raised $1.4m in new funding.
The round, which brought total funding to more than $6.8m, was led by Pumori Group.
The company intends to use the funds to continue to expand the platform and its use into such industries as automotive, education, lifestyle, travel, and home.
Led by newly named CEO Paul Dawalibi and co-founder Kyle Heller (new chief strategy officer), Cinematique provides a platform that allows people to touch the things in any video. Have a loot at how it works here.
The company is based in NYC and Los Angeles.