Omnyway, a San Francisco, CA-based augmented digital commerce platform, closed on $12.75m in Series A funding.
The round was led by Nyca, CommerzVentures, the venture arm of Commerzbank Group of Germany, and CEFIF, the CreditEase Fintech Investment Fund, a part of CreditEase of China, with participation from Commerce Ventures, Industry Ventures and others.
The company intends to use the funds to grow its operations, launch new services on its current contextual commerce platform, and expand its customer base in the U.S. and worldwide.
Led by CEO Ashok Narasimhan, Omnyway provides retailers, banks and brands with a platform to build a contextual digital commerce ecosystem that enables shoppers to use their mobile phone for all aspects of their buying journey. Through dynamic data-rich interactions, the solution delivers personalized and relevant promotions, payment processing, and loyalty rewards in a contextual way to shoppers.
In addition to its digital platform, the company has launched Zapbuy, a service for retailers, brands and financial institutions which allows consumers to instantly buy items directly from ads.