VY Esports, a Santa Monica, Calif.-based Esports content and services platform, raised a seed funding round of undisclosed amount.
The round was led by Raine Ventures with participation from Courtside Ventures, Elysian Park Ventures and other investors in the esports space. As part of the fundraising, Blair Ford, Venture Partner of Raine Ventures, will join VY Esports’ Board of Directors.
The company ontends to use the funds to invest in talent acquisition and build its operations as well as partner relationships.
Led by Oleg Butenko, CEO and founder, VY Esports will enable advertisers to reach esports fans and tell a continuous story across multiple distribution formats and game titles by bringing together the ad inventory across many of the highly-viewed esports events into one platform.
The company will work with advertisers to develop and distribute branded content for global esports events and tournaments. This content will include narrative-driven video around the players, behind-the-scenes content, game highlights, in-depth analysis, recap shows, news, and more.
In addition to the platform, VY will develop its own multi-game and industry-wide live events and tournaments, including college tournaments and showcase events.