Harry’s Holdings, LLC, a Miami, FL-based operator of pizza concept locations, secured $2.5m in funding.
The investment was made from the Florida Opportunity Fund.
The company intends to use the funds to expand its Genuine Pizza concept.
First opened by Chef Michael Schwartz in 2011, Harry’s Holdings, LLC, is the parent company of Harry’s Pizzeria, now rebranding as Genuine Pizza, which operates three South Florida locations to enjoy a meal including pizza, snacks, salads, daily specials and dessert, beer and wine.
The company will unveil the evolved concept’s first location at the Aventura Mall in November, featuring new restaurant design, branding and signage, while maintaining the current menu. Existing Harry’s Pizzeria locations will stay as Harry’s, but will eventually transition to the new brand name and design.
The investment will back Genuine Pizza’s rollout to 18 locations over the next few years, including Aventura (November), Atlanta (December), Cleveland and Miami Beach (2018), and Sunrise (2019).