Feathr, a Gainesville, FL-based marketing technology company, closed an $11m Series B funding round.
The round was led by Fulcrum Equity Partners with participation from several existing investors including Freeman Digital Ventures, Florida Gulfshore Capital, and Florida Opportunity Fund (managed by Arsenal Venture Partners).
The company intends to use the funds to accelerate enhancements of its product offerings as well as expand its team.
Led by Aleksander Levental, CEO, Feathr provides a marketing technology platform that enables thousands of professionals in the association and event industries to leverage data to create personalized and effective marketing. The company’s platform currently drives membership growth, attendee acquisition, and sponsor promotion for its clients. Today, more than 500 associations and event organizers—from global market leaders such as Informa to regional organizations such as the Texas Society of Association Executives—use Feathr to market thousands of events, initiatives, and member programs to more than one hundred million customers around the world.