Amperity, a Seattle, WA-based provider of an intelligent customer data platform, closed a $28m Series B financing.
The round was led by Tiger Global Management LLC with participation from existing investor Madrona Venture Group.
The company plans to use the funds to accelerate its product development efforts, especially around key technology differentiators, to scale its go-to-market investments, and to enhance supporting capabilities for existing customers.
Founded in 2016, Amperity provides an Intelligent Customer Data Platform empowering global consumer brands to create personalized experiences by leveraging all their customer data.
Using machine learning and massive computing power, Amperity collects all of a brand’s disparate data sources, forms complete customer profiles, and makes those profiles available to marketers and analysts. This complete, actionable data can be used to power customer initiatives, acquisition and retention marketing programs, and advanced customer analytics.