blow LTD, a London, UK-based on-demand beauty services startup, raised $10m in funding.
Retail company Debenhams made the strategic minority investment and joined blow’s board.
The company intends to use the funds to continue to expand its retail with the support of Debenhams. In addition, Debenhams will accelerate its presence in the beauty services market.
Co-founded by Dharmash Mistry and Fiona McIntosh, blow LTD provides a platform for people to order beauty and wellbeing services to their place (home, hotel or office) and also operates two beauty bars in London located in Covent Garden and Canary Wharf and offering blow dry, make up and nail services.
The startup will also launch in Debenhams’ stores (Oxford Street, Birmingham Bull Ring and Manchester) by the end of the year with more locations to be opened in 2018.