VideoAmp, a Santa Monica, CA-based integrated TV operating system for advertising, raised $21.4m in Series B funding.
The round, which brings the total funds raised by the company to $36.6m, was led by Mediaocean, with participation from RTL Group, GoAhead Ventures, StartUp Capital Ventures, Anthem Venture Partners, Wavemaker Partners and Simon Equity Partners. In conjunction with the investment Bill Wise, Co-Founder & CEO, Mediaocean, joined VideoAmp’s Board of Directors.
The company intends to use the funds to further expand its engineering team and license additional first party data sets.
Led by Ross McCray, Co-Founder & CEO, VideoAmp provides an integrated TV operating system for the convergence of the linear TV and digital video advertising ecosystems. Its software and data solution enables advertisers to plan, buy, and measure the success of campaigns that reach linear TV, VOD, OTT, and digital audiences. The linear suite gives the ability to use digital data for the planning and allocation of upfront TV commitments within existing workflows.
Over the last year, the company structured over 41 strategic partnerships in the space, including Mediaocean, comScore, Nielsen, Comcast’s FreeWheel, Publicis Groupe’s Mediavest|Spark, Omnicom Group, Horizon Media, LiveRamp, Neustar, SpotX, Clypd and many others.
In May 2017, VideoAmp and Mediaocean (a Vista Equity Partners portfolio company), announced a partnership that creates a fully integrated linear TV planning, allocation and optimization solution for the upfront and scatter markets for agencies and brands by VideoAmp integrating into a read/write API within Mediaocean’s Spectra product.