VideoAmp, a Los Angeles, CA-based software and data company, raised $275m in Series F funding at a $1.4 billion valuation.
The round included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners.
The company intends to use the funds to accelerate the rollout and adoption of its platform as a media currency for the entire advertising ecosystem at scale across traditional TV, streaming video, and digital platforms such as Facebook, Instagram, and YouTube, and to expand its enterprise sales, engineering, data science and client success teams.
Led by Ross McCray, Founder and CEO, VideoAmp is a measurement software company creating a data-driven advertising ecosystem to value buy and sell media. The platform unifies audiences across traditional TV, streaming video and digital media with the ability to connect media exposures to an advertiser’s sales. The solution integrates into dozens of the advertising systems of disconnected media platforms to create a privacy-safe and unified view of audiences. It leverages large scale impression-level data directly from these systems and data science methodologies to create accurate view of media consumption and engagement.