Fenwick Brands, Inc., a Birmingham, Ala.-based Consumer Packaged Goods investor, closed its first investment fund, at over $30m.
Fenwick Brands Fund I, LLC, will be focused on providing growth equity for emerging CPG brands.
Led by Melissa Baker, President & CEO, and Elizabeth Stewart, Director of Investments, Fenwick will make investments between $3-7m in CPG brands in brands at an inflection point that, beyond capital, need a combination of strategic and operational expertise to scale the business and deliver maximum shareholder value.
The fund will make minority or majority investments, but partnership is critical. With the goal of a successful future exit, Fenwick works closely with its portfolio companies, utilizing its expertise and extensive resources to identify opportunities or gaps, whether it be distribution, sales, innovation, category expansion, branding, packaging or reporting and help them navigate the pain points.