Back To The Roots Raised $15M in Series D Funding

Back To The Roots, an Oakland CA-based growing organic garden company, raised $15M in Series D funding.

Major investors included S2G Ventures, Loft Growth Partners, Fenwick Brands, Echo Capital, and lawn & garden leaders Steve Hill & Jim Feinson. Current investors in the brand include Ayesha Curry, Carmelo Anthony, Toms Shoes founder Blake Mycoskie, and Tony Robbins & Peter Guber (via their fund AoT).

The company intends to use the funds to accelerate product innovation and support new distribution growth.

Led by Co-Founder and Co-CEO Nikhil Arora and Alejandro Velez, Back To The Roots is an organic gardening company offering small-space, indoor grow kits and other include outdoor gardening products that range from a line of organic, 100% USA-grown seeds to raised beds to organic peat-free potting soil. The company’s products can be found in over 10,000 retail locations nationwide, including The Home Depot, Lowes, Target, Walmart, Cost Plus, Albertsons, HEB, Amazon, and Costco.

FinSMEs

29/11/2021