Back To The Roots, an Oakland CA-based growing organic garden company, raised $15M in Series D funding.
Major investors included S2G Ventures, Loft Growth Partners, Fenwick Brands, Echo Capital, and lawn & garden leaders Steve Hill & Jim Feinson. Current investors in the brand include Ayesha Curry, Carmelo Anthony, Toms Shoes founder Blake Mycoskie, and Tony Robbins & Peter Guber (via their fund AoT).
The company intends to use the funds to accelerate product innovation and support new distribution growth.
Led by Co-Founder and Co-CEO Nikhil Arora and Alejandro Velez, Back To The Roots is an organic gardening company offering small-space, indoor grow kits and other include outdoor gardening products that range from a line of organic, 100% USA-grown seeds to raised beds to organic peat-free potting soil. The company’s products can be found in over 10,000 retail locations nationwide, including The Home Depot, Lowes, Target, Walmart, Cost Plus, Albertsons, HEB, Amazon, and Costco.