DoubleVerify, a New York-based provider of digital media measurement software and analytics, received a majority investment from Providence Equity Partners, a global private equity firm with more than $50 billion in assets under management.
The terms of the deal were not disclosed but reports wrote that the sum could be approx. $200M. In connection with this investment, digital marketing and advertising executive and former CEO of Starcom MediaVest Group Laura Desmond will be appointed as Lead Director of the DoubleVerify Board of Directors. The DoubleVerify management team under the direction of CEO and President Wayne Gattinella will continue to lead the company following the close of the transaction.
Blumberg Capital will remain an investor and David Blumberg has been appointed to the DoubleVerify Board of Directors.
The company will use the investment proceeds to launch new digital advertising engagement services.
Led by Wayne Gattinella, president and CEO, DoubleVerify provides large brands and media platforms with marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media.
In addition, the DV Authentic Impression® provides clients with a KPI to ensure each ad impression is viewable, fraud-free and meets brand safety requirements.