DoubleVerify Holdings, Inc., a NYC-based provider of a software platform for digital media measurement and analytics, launched its initial public offering of 13,333,335 shares of common stock at a price to the public of $27.00 per share.
The company is offering 8,627,452 shares and Providence VII U.S. Holdings L.P., and other existing stockholders are offering 4,705,883 shares. The shares of common stock are expected to begin trading on the New York Stock Exchange under the ticker symbol “DV” on April 21, 2021.
The offering is expected to close on April 23, 2021, subject to the satisfaction of customary closing conditions.
The underwriters will have a 30-day option to purchase on a pro rata basis up to an additional 1,350,000 shares from DoubleVerify and up to an additional 650,000 shares from Providence.
DoubleVerify provides a software platform for digital media measurement and analytics used by hundreds of Fortune 500 advertisers to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments. The company is majority owned by Providence Equity Partners, a premier global private equity firm with approximately $45 billion in aggregate capital commitments.