POSpulse, a Berlin, Germany-based shopper insights intelligence provider, raised €3M in Series B financing.
Backers included Paul Kraut, former shareholder and managing director of toy manufacturer Schleich, as well as moebel.de founder Robert Kabs with his company Follow the Rabbit Ventures.
Developed by etventure’s company building team, which is led by Sebastian Esser, a startup expert and former employee of Team Europe, and led by Dominic Blank, Founder and Managing Director, POSpulse provides a shopper insights intelligence platform offering real-time information, benchmarks and recommended actions. The platform analyzes all processes throughout the customer decision journey in order to support retailers and manufacturers in the marketing of their products. Using the ShopScout app, real consumers act as “scouts” passing on their verdicts and impressions of product concepts, shop design and customer satisfaction – both in terms of online shopping and directly in brick-and-mortar stores. The end result is that clients receive individual analysis which POSpulse is able to translate into concrete recommendations for action.
Clients include Mondelēz International, Mars Petcare, Media Markt, METRO, STORCK, Vodafone, and Yakult, among others.
The company intends to use the funds to launch its products in additional international markets after Italy, Spain, Poland and the Czech Republic in 2016.