The company intends to use the funds to further grow the sales team, advance the analytics platform, and expand into more markets internationally in 2015.
Led by Dominic Blank, CEO and founder, POSpulse is a specialized analytics provider for consumer goods manufacturers and distributors. It collects data by utilizing crowdsourcing: Real customers, so-called Scouts, collect any kind of information and images from the point-of-sale using the proprietary ShopScout App with their smartphone, from any number of retail outlets, sending it back to the POSpulse technology backend in real-time.
Currently, more than 10.000 shopscouts generate data and photos from the point of sale on behalf of POSpulse. Clients include Procter & Gamble, Beiersdorf, Osram, SAB Miller and tegut.