Engage3, a Davis, CA-based competitive intelligence and consumer engagement company, raised a $12m Series B funding round.
The round was led by Kayne NewRoad Ventures Fund II, LP (KNRVII) with participation from Pereg Ventures, Moneta Ventures, and Dale Carlsen, the Founder of The Sleep Train Mattress Center (now Mattress Firm). In conjunction with the funding, Doug Degn, a former Walmart EVP of Merchandising, and Itzhak Fisher, the former EVP of Global Business Development and M&A with Nielsen, joined Engage3’s Board of Directors.
The company intends to use the funds to grow the team, expand upon its omni-channel retail pricing platform, and accelerate the deployment of its B2B personalization solution.
Led by Ken Ouimet, Founder and CEO, Engage3 combines data science, deep domain expertise, and innovative technology to provide CPG companies with a competitive intelligence and consumer science platform.
The company’s SaaS based omni-channel competitive intelligence platform, MissionControl™, is powered by advanced predictive analytics and a historical product and pricing database, which consists of over 8 million UPCs and 10 billion price updates per year across over 32,000 retail locations.
Previous investors in the company include The McClatchy Company (NYSE: MNI) and Swift Communications.