Aptrinsic, a San Mateo, California-based personalized product experience platform provider for companies, raised $7.2m in Series A funding.
The round was led by Storm Ventures and Opus Capital.
The company intends to use the funds to continue to expand operations and business reach.
Founded by Chief Executive Officer Nick Bonfiglio, who was formerly EVP of Global Product at industry-leading marketing automation company Marketo, and Chief Product Officer Mickey Alon, previously founder and CEO of Insightera (acquired by Marketo in 2013), Aptrinsic enables software companies to personalize their product experience to acquire, retain, and grow their customers.
The solution provides SaaS companies with user, account, and product behavioral data, coupled with the capabilities to leverage this data into real-time omnichannel engagements and the ability to experiment.