Yieldify, a London, UK-based marketing experience company, raised $6m in its second funding round.
The round was led by Binomial Ventures with participation from John Giuliani, CEO of digital marketing leader Conversant, who has also joined the Yieldify board as Chairman, and Tom Singh, founder of fashion chain New Look, and existing investors GV (formerly Google Ventures), SoftBank Capital, Hoxton Ventures and Data Point Capital.
The company intends to use the funds to continue to scale in the e-commerce market.
Launched in 2013 and led by Jay Radia, Chief Executive Officer, Yieldify provides marketers with a platform to deliver experiences that engage and retain customers through a combination of smart technology with expert services.
The company already serves some recognizable brands including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie.