The Farmer’s Dog, a Brooklyn, NY-based pet food startup, raised $8.1m in Series A funding.
The round was led by Shasta Ventures with participation from return backers Forerunner Ventures, Collaborative Fund and SV Angel.
The company, which is now backed with $10.1m in total funding, intends to use the capital to continue to develop new products, grow customer experience teams, and expand production capacity.
Led by Brett Podolsky and Jonathan Regev, The Farmer’s Dog is a direct-to-consumer fresh pet food company that leverages smart technology and proprietary algorithms to create customized meal plans based on a dog’s individual profile including age, breed, size, activity level, and sensitivities.
The veterinarian-designed food is then pre-portioned and delivered in personalized and ready meals within days of preparation.
Launched eight months ago, the company has delivered over one million meals nationwide.
Meal plans start at $11.00 per week.