Niche Raises $2.5M in Seed Funding

nicheNiche, a New York and San Francisco-based network for social media creators, raised $2.5m in seed funding.

The round was led by SoftTech with participation from Lerer Ventures, Box Group, Advancit Capital, SV Angel, Kevin Colleran, William Morris Endeavor, and Gary Vaynerchuk.

Co-founded by Darren Lachtman and Rob Fishman, Niche is the professional network for social media creators to analyze, grow and monetize their audience.
It provides influential social media creators on platforms like Vine, Instagram and Tumblr with both software and services to optimize and monetize their social presence and partners — brands, studios, start-ups, and agencies — identify and engage the social web’s most influential personalities.



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