Placester, a Boston, MA-based marketing platform for real estate professionals, raised a $50M Series D funding round.
The round was led by existing investor New Enterprise Associates (NEA).
The company, which has raised $100m in total funding, intends to use the capital to continue to develop the toolkit.
Founded in 2011 by Matthew Barba and Frederick Townes, Placester is an all-in-one marketing toolkit for real estate professionals with lead capturing websites, lead management, email marketing, marketing automation, analytics, free education and 24/7 support. Professionals can grow their businesses online and via mobile through MLS integration, natural language search and eye-catching visuals.
The company, which employs more than 170 people working in Boston and Chicago, acquired RealSatisfied and OpenHomePro in 2016. Additional backers included Romulus Capital and Techstars.