Motimatic, a San Francisco, CA-based startup that delivers motivational content to college students, secured $3.4m in Series A funding.
The round was led by University Ventures and New Markets Venture Partners with participation from GSV, the Jefferson Education Accelerator, and Mike McCaffery, former CEO of the Stanford Management Corporation.
Led by Alan Tripp, co-founder and CEO, Motimatic combines behavioral science with advertising techniques to deliver motivational content to college students through social media and digital communications networks they already use, including Facebook, Instagram, Pinterest, and Twitter, as well as through SMS and email.
The system optimizes the distribution of motivational messages to specific students, drawing upon a library of more than 1,000 messages, personalizes the experience of each student based on academic and demographic characteristics to provide the type of targeted encouragement that has the greatest likelihood of impacting persistence and completion.
The messages appear in place of the online advertising that students would normally encounter on social media sites.
In the past few months, the company has experienced growth, adding seven new university customers and more than 10,000 students.