Geenee, a NYC-based app that uses image recognition technology to turn Instagram into a shoppable marketplace, raised $4.4m in Series A funding.
Backers included Highlight Communications AG, Constantin Media AG, Stephen Cohen and Steve Titus.
The company, which is launching out of beta on iOS and Android, intends to use the funds to continue to grow the team for app development.
Founded in 2013 by Thorsten Magers and Andrew Rogal, Geenee is an on-demand outfit recognition tool that works with Instagram. Utilizing its own patented image recognition technology and proprietary algorithms with human-assisted curation software, Geenee allows users to snap their favorite ensembles and shop a detailed inventory in real time.
Users can take a screenshot of the outfit they desire and the app then analyzes and guides them to precise wardrobe matches. Shoppers can find exactly what they’re looking for and, in the event an exact match can’t be made, Geenee recommends an almost identical alternative available for purchase.