Sprinklr, a NYC-based social media management platform for the enterprise, acquired Little Bird, a Portland, Or.-based influencer identification and marketing platform.
The amount of the deal was not disclosed.
Founded in 2011 by Marshall Kirkpatrick, Chairman, Little Bird enables brands to analyze connections across the social web to discover top influencers who can trigger word-of-mouth marketing, build like-minded communities and create relevant content to increase engagement and identify early-movers to accelerate the discovery of trends. The company secured funding from Dallas Mavericks owner Mark Cuban, the Oregon Angel Fund, and Jason Calacanis’ AngelList Syndicate.
With the acquisition, Little Bird’s technology will enhance Sprinklr’s audience insights, segmentation, advertising, and analytics capabilities as part of its platform for enterprises to engage customers and manage their experience at scale. As part of Sprinklr’s platform, the company’s technology will bring actionable insights to each customer-facing department, allowing:
– marketers to find potential evangelists and reach them with relevant content or ads;
– care teams to surface experts that can, in turn, support a wider community of customers; and
– research teams to understand what their most valued customers think about their product.
Headquartered in New York City with more than 1,200 employees globally, Sprinklr provides a enterprise social technology for large companies to collaborate across their entire organization to create customer experiences across every social channel. It serves more than 1,200 brands, including Nike, McDonald’s, Microsoft, P&G, Samsung.