Musement, a Milan, Italy-based travel experience discovery and booking app, raised $10m in Series B funding.
The round was led by Micheli Associati, with participation from Programma 101 (P101) and 360 Capital Partners.
The company intends to use the funds to continue to develop the platform (a chatbot for travellers has been recently introduced) and expand operations.
Led by Alessandro Petazzi, CEO, Claudio Bellinzona, COO, Fabio Zecchini, CTO, Musement provides a web and mobile app that enables travellers to discover and book local tours and attractions bookable on multiple devices triggered by
geo-localized push notifications. The available choice includes temporary, exclusive, hidden-gem and even free activities in over 450 destinations in 50 countries.