automotiveMastermind, a San Francisco and NYC-based provider of predictive analytics and marketing automation software for the automotive industry, received its first external growth investment from JMI Equity.
The amount of the deal was not disclosed. As part of the transaction, David Greenberg, a General Partner at JMI Equity, will join automotiveMastermind’s Board of Directors.
The company intends to use the funds to continue to further accelerate its technology platform, pursue business development opportunities through product expansion, and solidify its customer service and support.
Founded in 2012 by co-CEOs Marco Schnabl and Johannes Gnauck, automotiveMastermind provides a cloud-based technology platform for dealers that predicts automobile-buying behavior and automates the creation of micro-targeted consumer communications.
The company currently works with Mercedes-Benz, BMW, MINI, Audi, Cadillac, Honda, Lexus, and Acura, and plans to expand its roster of partner OEMs.