Reaction Commerce, a Los Angeles, CA-based open and real-time commerce platform for small-and-medium-sized retailers, secured a $2.7m seed funding.
The round was led by CrossCut Ventures with participation from Double M Partners and angel investors including Joanne Wilson.
Founded by Sara Hicks and Aaron Singmaster-Judd, Reaction enables designers, developers and entrepreneurs to create an online shop via an interface, developer tools and pioneering frameworks.
The company is also announcing the launch of its Development Partner Program to attract and reward ecommerce developers and agencies. Over 500 partners are already signed up to have access to the Reaction core development team, marketing materials to help educate clients, a partner newsletter and blog, platform data and analytics, and a listing in a partner directory.