Wrap Media, LLC, a San Francisco, CA-based mobile-first storytelling and commerce platform, raised an additional $9m in funding.
Backers included Dream Incubator, Salesforce Ventures and Silicon Valley Bank.
The company, which has raised $27.7m in total funding to date, intends to use the funds to expand operations.
Founded in 2014 by entrepreneur Eric Greenberg, CEO, Wrap is a mobile-first storytelling and commerce platform that delivers app-like user experiences in bite-sized pieces through the mobile web, enabling the ‘Narrative Web’, which is considered the native app alternative, increasing engagement, activation and conversion for brands, publishers, and digital businesses.
Customers include Communicorp One, Digicel Group, Gannett, Lover.ly and Trend Media.
As a part of its expansion plans, the company has expanded its leadership team with the appointments of Kristine Shine, former President of the San Francisco Chronicle, as Chief Growth Officer, Anne Driscoll, former Dwolla executive, as Chief Marketing Officer, and James Donelan, former Engineering VP at Mulesoft, as as SVP of Engineering & Operations.