Captiv8, a San Francisco, CA-based data-driven influencer marketplace, raised $2m in funding.
Investors included Social Capital, United Talent Agency (UTA), Subtraction Capital, Liquid 2 Ventures, Social Starts, Lone Wolf, and Jason Calacanis’ Launch Fund.
Founded in 2015 by Krishna Subramanian, Captiv8 provides brands with Marketplace, an artificial intelligence platform to discover and match with talent based on real-time audience data across social platforms such as Instagram, Twitter, Vine, YouTube, and Facebook. The analysis includes factors such as geography, household income, ethnicity, age, and gender to predict which Influencers will generate the maximum result for brands.
Marketplace is complemented by Insights, a SaaS platform which allows brands to understand their audience, optimize content, benchmark against competitors, and grow their fan base across social platforms.
Captiv8 works with over 125,000 Influencers, with a combined reach of over 2.1 billion fans, including top creators such as Zach King, Casey Neistat, iJustine, and Christian DelGrosso.
Customers include Fortune 500 brands such as Johnson&Johnson, Adobe, Microsoft, and Amazon.
The company also has offices in Los Angeles, and New York.