Playbuzz, a NYC-based platform for online content engagement and social distribution, raised $15m in funding.
The round was led by Saban Ventures with participation from The Walt Disney Company (via a wholly owned subsidiary) and existing investors 83North, Carmel Ventures and FirstTime Ventures. In conjunction with the funding, Barak Pridor, Managing Partner at Saban Ventures, joined Playbuzz’s Board of Directors.
The company will use the funds to further enhance its proprietary content-engagement platform and expand its sponsored content business, which already works with many leading brands to create and distribute native advertising campaigns at scale.
Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz provides tens of thousands of publishers, brands and content creators with a platform to create and distribute content in formats that optimize audience engagement and social distribution.
Examples of Playbuzz’s innovative content formats include slideshows, flip cards, galleries, quizzes, lists and video snaps.
The company currently has 100 employees in its offices in New York, London, Tel Aviv, Hamburg and Nashville.