Invoca, a Santa Barbara, CA-based call intelligence company, secured $30m in Series D financing.
The round was led by Morgan Stanley Alternative Investment Partners with participation from existing investors Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures and Stepstone.
The company, which has raised $60m to date, will use the funds to extend its sales, marketing, customer success and product development efforts.
Led by Mark Woodward, CEO, Invoca provides marketers with a SaaS-based call intelligence platform to get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations.
The company’s partner ecosystem includes Adobe, Salesforce, Google, Oracle, and Marketo, as well as data management platforms, affiliate networks and agencies.
Clients include Celebrity Cruises, Frontier Communications, Mitsubishi Electric, The New York Times Store, OpenTable and LendingTree.