viisights, a Tel-Aviv, Israel-based video intelligence company, closed $1.2m seed funding round.
The round was led by TheTime along with Maxfield Capital, ASF Ventures and LETA Capital.
The company intends to use the funds to enhance the core technology and expand the team.
Led by Asaf Birenzvieg, co-founder and CEO, and Simon Polak, Co-founder and chief scientist officer, viisights provides a SaaS-based video data management and intelligence platform for content discovery, brand safety and targeting. By offering a destination for video metadata and user-profile management, the solution aims to expand revenues for publishers with large video content libraries and deliver higher quality video ad targeting data for advertisers.