Qubit, a London, UK-based digital experience management company, raised $40m in Series C funding.
The round was led by Goldman Sachs Merchant Banking Division, with participation from Sapphire Ventures, and previous investors Accel and Salesforce Ventures. In conjunction with the funding, David Reis, Managing Director and Head of Technology at Goldman Sachs Merchant Banking Division in Europe, will join Qubit’s Board of Directors.
The company, which has now raised a total of $76m to date, intends to use the funds to more than double its engineering capability and to continue to expand operations.
Led by Graham Cooke, CEO and co-founder, Qubit provides ecommerce businesses with a management platform to personalize and enrich the digital experiences of customers. The Visitor Cloud, its customer data platform, collects detailed information about consumer interactions with the web and mobile internet and identifies patterns of behavior in real time that create business-wide optimization opportunities.
In 2016, the company aims to augment its capabilities into omnichannel customer experience management and follow the customer journey across every touchpoint, from website, apps, email, call center, advertising etc.
Qubit currently serves such brands as TOPSHOP, Uniqlo, John Lewis, Net A Porter, bebe, and Staples.