The Wireless Registry, a San francisco, CA-based global registry for wireless names and identifiers, raised $1.7m in funding.
Backers included members of the founding teams of Neustar (NYSE: NSR) and Blackbird (sold to Raytheon), as well as American Family Ventures, New Atlantic Ventures, and Point Judith Capital.
The company intends to use the funds to continue building its team, scale its technology platform, and grow its customer base.
Led by Patrick Parodi and Stillman Bradish, The Wireless Registry charts the dynamic signal graph of Internet of Things devices. By associating identities and meaning to all detectable wireless signals (including Wi-Fi, Bluetooth, Bluetooth LE, and more), the company provides proximal intelligence and enables proximity-based services for apps and businesses to to engage with their surroundings.