PlaceIQ, a New York City-based developer of a platform connecting physical and digital activities across time, space and mobile devices, raised $25m in Series D funding.
The round was led by Harmony Partners with participation from key existing investors. In conjunction with the funding, business leader George Bell, CEO and technology pioneer with more than 25 years of expertise in managing high-growth companies, joined PlaceIQ’s Board of Directors as Chairman.
The company intends to use the funds to further develop its location-based audience platform and further invest in Place Visit Rate (PVR®), its foot traffic measurement technology.
Led by Duncan McCall, CEO and co-founder, PlaceIQ provides brands seeking to understand consumer behavior with technology that connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and tie with audiences.
Its location-based audience platform currently provides consumer analytics and media targeting for large brands in retail, CPG, automotive, entertainment, travel and more.
The company also provides Place Visit Rate (PVR®), foot traffic measurement technology that gives access to granular data on consumer visitation across the entire purchase journey.
PlaceIQ also has offices in Palo Alto, Chicago, and Detroit.