Branch Metrics, a Palo Alto, CA-based deep linking solution for app developers and marketers, raised $35m in Series B funding.
The round was led by new investor Founders Fund with participation from existing investors New Enterprise Associates (NEA), Pejman Mar Ventures, Cowboy Ventures, Zach Coelius, and Ben Narasin, and new investor Madrona Venture Group. In conjunction with the funding, Scott Nolan, partner at Founders Fund, will join Branch Metrics’ board of directors.
The company, which has raised $53m to date, will use the funds to further accelerate the adoption of its deep linking technology and to create innovative app content discovery products unlocked by deep linking.
Led by Alex Austin, CEO and co-founder, Branch provides free deep linking, attribution, and analytics SDK and API, which makes app content searchable, shareable, and easier to integrate into marketing channels like email, SMS, and advertising. It supports all existing deep linking and mobile search technologies like Facebook App Links, Twitter App Cards, Google App Indexing, Apple Universal Links, and Spotlight Search.
The company has built deep linking technology for major companies and mobile app developers including Pinterest, Jet, Buzzfeed, Redfin, HotelTonight, Luxe, PicsArt, Mint, Ticketmaster, Cole Haan, Houzz, Robinhood, and Fox Sports to make app content more easily shared and discovered.
When clicked, deep links take consumers directly to the correct content for an installed app, and, if the app is not installed, will take them to the right place even after a detour through an app store.
The company’s technology also features Deepview Content Previews, Content Analytics, and Smart App Banners.