360incentives, a Whitby, Ontario, Canada-based incentives software platform, raised $10m in funding.
The round was led by Leaders Fund and Economic Development Canada with participation from existing investors Omers Ventures and Klass Capital.
The company intends to use the funds toward further development of its single-platform channel incentives software.
Led by founder and CEO Jason Atkins, 360incentives provides an integrated cloud-based incentives software platform, which allows brands to create, measure and manage their incentives programs such as sales incentives, rebates and co-op/mdf in real time with auditing and fast payout of claims.
The company serves over 75 top brands and has operations around the USA and in London, UK.