Full Circle Insights, Inc., a San Mateo, CA-based provider of a marketing performance management solution, raised $4.7m in Series B funding.
The round was led by Aligned Partners with participation from Salesforce Ventures.
The company intends to use the funds to expand sales and marketing initiatives and support customer success with new products and services.
Led by Bonnie Crater, president and CEO, and Ellen Luttrell, Chief Marketing Officer, Full Circle Insights provides Salesforce users with a cloud-based marketing performance management solution that features best-practice response lifecycle management, weighted campaign influence models, and marketing and sales funnel metrics.
The company’s platform and products are built 100% on Salesforce App Cloud and are compatible with the leading marketing automation solutions.
Customers include Influitive, Jobvite and others.