Feeligo, a Paris, France-based provider of a native advertising solution targeting mobile conversations, raised €1.5m in funding.
Iris Capital made the investment.
The company intends to use the funds to accelerate its ongoing international development and open an office in New York.
Led by Jonathan Levy-Bencheton and Davide Bonapersona, Feeligo provides a platform to create and manage native ad campaigns with rich media content (Stickers, Gifs, Videos) inside mobile and social conversations.
Audiences discover this content directly through their favorite websites and apps or via a mobile keyboard called StickerPicker, which is free to download on every App Store and compatible with short messages and popular messaging apps like iMessage, Facebook Messenger, WhatsAp.
Brands can target specific audiences at the right moment, which can be segmented based on demography, interest, behavior, and on selected mediums.
Brands in luxury, entertainment, FMCG such as Disney, Guerlain, L’Oréal, Procter&Gamble, 20th Century Fox and Carrefour have used Feeligo directly or through their agencies.
The company, which has raised €2.25m since its creation in 2012, is also backed by HEC and Scientipole.