MoPub, a San Francisco, CA- and New York City-based ad server and exchange for smartphone app publishers, has raised $12m in Series B funding.
The round was led by Jafco Ventures, with participation from existing investors Accel Partners and Harrison Metal Capital, as well as Iris Capital.
The company intends to use the funding to expand in international markets such as the United Kingdom, Europe and Asia as well as continue to hire in San Francisco and New York to further innovate on its ad serving and exchange infrastructure (http://www.mopub.com/about/jobs/).
In conjunction with the funding, Jeb Miller from Jafco and Bryan Atwood, previously VP of Product, have joined the company’s board.
Launched in November 2010 and led by Jim Payne, CEO, MoPub currently serves over 15 billion ads per month across 10,000 apps and 5,000 publishers. Its proprietary Real Time Bidding auction platform, MoPub Marketplace, connects publishers to over forty demand-side platforms, ad networks and first party bidders in a competitive auction environment.
FinSMEs
20/09/2012