Affinio, a Halifax, Nova Scotia, Canada-based marketing intelligence platform, raised $4M in Series A funding.
The round was led by Whitecap Venture Partners with participation from Build Ventures, Social Starts, BRaVe Ventures, and unnamed angel investors. In conjunction with the funding, Joe Catalfamo, Partner at Whitecap, will join Affinio’s Board of Directors.
The company intends to use the funds for on-going global expansion and continued development of its technology.
Founded in 2013 and led by CEO Tim Burke, Affinio provides proprietary, deep-learning based social and content affinity technology that allows clients to understand their customers as people by leveraging the social graph.
Through identifying interest-based communities that naturally exist in a given audience, users can further understand the culture of these data-driven personas through what they like, the content they consume and share, and how they communicate.
Clients include BBC Worldwide, SABMiller, and L’Oréal, among others.