Hubba, a Toronto, Canada-based B2B product sharing and discovery platform, secured $11m in Series A round of financing.
The round was led by Real Ventures with Kensington Venture Fund and various funds managed by Canso Investment Counsel, alongside participation from existing investors Brightspark Ventures and angels.
The company intends to use the funds to accelerate expansion into additional verticals and geographic regions while continuing to invest in new products.
Led by Ben Zifkin, CEO, Hubba provides a B2B product sharing and discovery platform designed for brands to share rich content with their retail and ecommerce partners, allowing product information to be accurate across all platforms.
The company Hubba has a user base of over 10,000 brands and retailers.