Bulu Box, a Lincoln, Nebraska-based discovery ecommerce platform that allows consumers to sample and find their new favorite vitamins, supplements and healthy snacks while providing actionable data back to brands, secured $1.5m in funding.
The round was led by Flyover Capital with participation from Dundee Venture Capital and Triompf.
The company intends to use the funds to continue the growth of Bulu Insights.
Founded in 2012 by CMO Stephanie Jarrett and CEO Paul Jarrett Bulu Insights has developed software that utilizes data collected from consumer sample surveys, user profiles and purchase behavior to provide companies with actionable data. Users can view customer psychographics, track their sampling program and anonymously compare their products against industry benchmarks.
Brand partners such as Shapeology Nutrition, Quest Nutrition and Neocell have partnered with Bulu Box to connect to customers.