Snappy Kraken, an Ormond Beach, Fla.-based automated growth program for financial advisors, closed a $6m Series A financing.
The round was led by Fintop Capital, with participation from Flyover Capital and 1248 Holdings, both of which participated previously in a 2019 seed round. In conjunction with the funding, Rick Kushel, General Partner at FINTOP Capital, will become a member of Snappy Kraken’s board of directors, joining Aaron Klein, CEO of Riskalyze, Marty Bicknell of 1248 Holdings / Mariner Wealth Advisors, and Thad Langford of Flyover Capital.
The company intends to use the funds to open up new marketing channels, add new features, and integrate with other tools advisors already use.
Led by Robert Sofia, CEO, Snappy Kraken provides marketing automation, online advertising, and marketing for financial professionals. Each automated campaign on the platform is focused on achieving specific and trackable goals that grow business. All Snappy Kraken subscribers are assigned to a personal Success Specialist who helps them set up, manage, and optimize their use of the platform through monthly performance check-ins.