Swirl Networks, a Boston, MA-based provider of a proximity-based indoor mobile marketing platform, raised $18m in venture capital financing.
Backers included Hearst Ventures, Longworth Venture Partners, SoftBank Capital, Twitter Ventures and other strategic investors.
The company, which has raised $32m in total funding to date, intends to use the funds to expand sales and marketing operations and invest in product innovation.
Led by Hilmi Ozguc, founder and CEO, Swirl leverages Bluetooth Low Energy and Apple’s iBeacon™ technologies to provide a platform for retailers and brands to deliver relevant digital content and offers to consumers’ smartphones while they shop in specific areas of a store.
Customers include such companies as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Marriott, Alex and Ani, and Timberland.