Custora, a NYC-based marketing software startup, closed a $6.5m Series A funding.
The round was led by Foundation Capital with participation from Greycroft Partners and Valhalla Partners.
The company intends to use the funds to scale out sales and marketing and develop its platform.
Led by Corey Pierson, Co-Founder and CEO, Custora provides a predictive marketing platform built for e-commerce teams to analyze data to predict how customers will behave in the future (including the things they’re likely to buy, how much they’ll spend, how often they’ll shop and advertise and communicate in more effective ways.
It works with a variety of online and omnichannel retailers including LOFT, Guess?, Crocs, Bonobos, and Backcountry.
A Y Combinator company, Custora had raised its seed round in 2011 (read here).