Gravity4, a global software advertising company, acquired Triggit, Inc., a San Francisco, CA-based dynamic retargeting platform and Facebook Ad Exchange (FBX).
The amount of the transaction was not disclosed.
Led by Zach Coelius, CEO, Susan Coelius Keplinger, COO, and Ryan Tecco, CTO, Triggit provides a platform that enables advertisers and agencies to build, run, measure and optimize retargeting-driven display campaigns. It was backed by North Atlantic Capital, Foundry Group, Spark Capital, and Bay Partners.
Triggit will be now integrated within Gravity4’s existing DSP & DMP platforms. As part of the acquisition, Triggit’s team will join Gravity’s offices in San Francisco and São Paulo, Brazil.
Led by Gurbaksh Chahal, Chairman and CEO, and Wayne Powers, President, Gravity4 is a global software advertising company headquartered in San Francisco, CA with offices in Chicago, New York, Bermuda, Dublin, São Paulo and Istanbul.
FinSMEs
29/03/2015