DriverUp Launches with $50M in Series A Financing

driverupDriverUp, anĀ Austin, TX-based online marketplace for automotive financing, launched with $50m in Series A financing.

The round was led by Emerald Development Managers and RRE Ventures.

Led by Sam Ellis, president and chief executive officer, DriverUp operates a marketplace that gives accredited investors (such as hedge funds, family offices, and high net worth individuals) the opportunity to directly enter the $379 billion auto lending industry and provide dealers with a streamlined credit process.
DriverUpĀ is the exclusive brand of Sierra Auto Finance, an auto finance company.



Join the discussion