WebyClip, a Ramat Gan, Israel-based developer of technology that matches video clips with products, raised $4.2m in funding.
Backers included existing investors Magma Venture Partners, Vertex, Maverick Ventures, and angel investor Amit Gilon.
The company, which has now raised $5m in total, intends to use the funds to expand development and sales departments.
Led by founder and CEO Ariel Shemesh, Webyclip matches user-generated videos with relevant content. Using keywords in an article or the product name on e-commerce sites, Webyclip finds YouTube videos with content using the same keywords, and shows the videos to users on the page. Once videos are connected with the product or page, the platform automatically monitors the relevance, using A/B testing to find out which videos convert more customers to buy a product, or retain customers longer on the page.